{"id":551,"date":"2023-03-25T01:45:19","date_gmt":"2023-03-25T01:45:19","guid":{"rendered":"http:\/\/multiculturalcreativecontent.com\/?p=551"},"modified":"2023-03-25T01:59:58","modified_gmt":"2023-03-25T01:59:58","slug":"breaking-barriers-and-changing-perspectives-through-down-syndrome-inclusion-advertising-campaigns-2","status":"publish","type":"post","link":"https:\/\/multiculturalcreativecontent.com\/es\/breaking-barriers-and-changing-perspectives-through-down-syndrome-inclusion-advertising-campaigns-2\/","title":{"rendered":"S\u00edndrome de Down: Rompiendo Barreras y Cambiando Perspectivas a trav\u00e9s de Campa\u00f1as Publicitarias de Inclusi\u00f3n"},"content":{"rendered":"

Con respecto a las campa\u00f1as de marketing, la inclusi\u00f3n se ha convertido en una palabra de moda \u00faltimamente. Las empresas de hoy est\u00e1n ansiosas por construir una imagen de una sociedad que acepta las diferencias y las caracter\u00edsticas \u00fanicas como individuos valiosos, todos miembros de la misma comunidad, y una de esas diferencias que se han convertido en el foco de las campa\u00f1as de inclusi\u00f3n es el s\u00edndrome de Down, m\u00e1s con motivo de su d\u00eda de celebraci\u00f3n el 21 de marzo<\/strong>. Las marcas ahora van m\u00e1s all\u00e1 de las nociones tradicionales de diversidad para contar una historia de inclusi\u00f3n m\u00e1s all\u00e1 de la raza, el g\u00e9nero o la edad.<\/p>\n\n\n\n

Esta publicaci\u00f3n explora c\u00f3mo las empresas utilizan las campa\u00f1as publicitarias para traer a las personas con s\u00edndrome de Down al frente y romper los estigmas y los conceptos err\u00f3neos que rodean la condici\u00f3n. \u00a1Prep\u00e1rate para algunos comentarios ingeniosos!<\/p>\n\n\n\n

La inclusi\u00f3n vende: c\u00f3mo las empresas est\u00e1n cambiando el mundo un anuncio a la vez<\/strong>.<\/h2>\n\n\n\n

Atr\u00e1s quedaron los d\u00edas de campa\u00f1as publicitarias aisladas, donde los est\u00e1ndares de belleza y los ideales convencionales eran la \u00fanica forma de vender un producto. Ahora, las empresas est\u00e1n poniendo a las personas con s\u00edndrome de Down frente a la c\u00e1mara para crear una imagen de un mundo m\u00e1s inclusivo; marcas como Target, Nordstrom, Tommy Hilfiger y Gucci son algunas de las empresas que han incorporado modelos con s\u00edndrome de Down en sus campa\u00f1as publicitarias. Tales campa\u00f1as son poderosas para ayudar a la sociedad a darse cuenta de que las personas con s\u00edndrome de Down son parte de la sociedad como todos los dem\u00e1s.<\/p>\n\n\n\n

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Una parte de este cambio en las campa\u00f1as de inclusi\u00f3n del s\u00edndrome de Down es la introducci\u00f3n de modelos con s\u00edndrome de Down. El punto principal de la publicidad de modelos con s\u00edndrome de Down es desafiar los estigmas sociales y promover la inclusi\u00f3n. Algunos modelos se ven en fugitivos, sitios web y canales de redes sociales para promover una representaci\u00f3n diversa en las campa\u00f1as publicitarias. Es una estrategia que no solo ha beneficiado a las marcas al llegar a millones de corazones con varias im\u00e1genes, sino que tambi\u00e9n demostr\u00f3 ser una forma efectiva de desempe\u00f1ar un papel importante en la destrucci\u00f3n de los estereotipos.<\/p>\n\n\n\n

Benefit Cosmetics lanz\u00f3 su campa\u00f1a “Wing Women”<\/a> con la modelo Kate Grant<\/strong>; fue un gran \u00e9xito a nivel mundial y la marca desafi\u00f3 de manera cre\u00edble los ideales de belleza. La campa\u00f1a global comenz\u00f3 en Australia y la idea era vincular los valores de autenticidad e inclusi\u00f3n.<\/p>\n\n\n\n

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“La cadena de contrataci\u00f3n”: c\u00f3mo la campa\u00f1a publicitaria sobre el s\u00edndrome de Down cambia el juego. <\/h2>\n\n\n\n

Una de las campa\u00f1as m\u00e1s influyentes, “The Hiring Chain”<\/a>, provino de CoorDown y se lanz\u00f3 el 21 de marzo de 2021. Al crear un video atractivo, emotivo y divertido que destaca las habilidades y talentos de las personas con s\u00edndrome de Down, The Hiring Chain ten\u00eda como objetivo desafiar empleadores a pensar de manera diferente acerca de sus pr\u00e1cticas de contrataci\u00f3n. Su mensaje a los empleadores de todo el mundo es que contratar a una persona con s\u00edndrome de Down no solo cambia la vida de la persona en cuesti\u00f3n, sino que puede desencadenar un ciclo de nuevas oportunidades para todos.<\/p>\n\n\n\n

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La inclusi\u00f3n es, sin duda, la nueva ola de la publicidad. Al lanzar campa\u00f1as para la inclusi\u00f3n, las marcas est\u00e1n acabando con los estigmas y perpetuando una cultura de “s\u00e9 t\u00fa mismo”, que es refrescante para los consumidores. Las campa\u00f1as de inclusi\u00f3n del s\u00edndrome de Down han estado a la vanguardia de este movimiento, y ha sido inspirador observar el cambio de paradigma. Las marcas est\u00e1n enviando el mensaje de que todos estamos juntos en esto, y sus estrategias publicitarias lo reflejan. Como profesionales del marketing y la publicidad, debemos recordar que la publicidad no se trata solo de vender un producto; se trata de crear una cultura que refleje un futuro m\u00e1s brillante. Sigamos contando historias de inclusi\u00f3n y, con suerte, alg\u00fan d\u00eda, “inclusi\u00f3n” ya no ser\u00e1 una palabra de moda sino una parte habitual de nuestra sociedad.<\/p>\n\n\n\n

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<\/p>","protected":false},"excerpt":{"rendered":"

Con respecto a las campa\u00f1as de marketing, la inclusi\u00f3n se ha convertido en una palabra…<\/p>","protected":false},"author":1,"featured_media":524,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":""},"categories":[],"tags":[121,107,117,109,119,112,111,115],"yoast_head":"\nS\u00edndrome de Down: Rompiendo Barreras y Cambiando Perspectivas a trav\u00e9s de Campa\u00f1as Publicitarias de Inclusi\u00f3n - Multicultural Creative Content<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/multiculturalcreativecontent.com\/es\/breaking-barriers-and-changing-perspectives-through-down-syndrome-inclusion-advertising-campaigns-2\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"S\u00edndrome de Down: Rompiendo Barreras y Cambiando Perspectivas a trav\u00e9s de Campa\u00f1as Publicitarias de Inclusi\u00f3n - 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