Earth Day is an important day celebrated by millions of people worldwide. It’s more than just a day to remind people about climate change and environmental issues; it’s also a day to bring people from different cultures and backgrounds together to work together in the same mission of caring about our planet. For this reason, many brands and advertisers have jumped on creating multicultural ad campaigns that promote awareness of environmental problems. Today’s blog post will explore examples of multicultural commercial ad campaigns for Earth Day.
Shell Oil Company
Shell Oil Company’s advertising campaign “Make the Future” encourages people to explore and find solutions for climate change. The ads campaign included crafted short films with folding paper, print images, and videos urging citizens around the world to learn more about the environmental sustainability process Shell is leading. The campaign targeted multiple countries in Europe, the Americas, and Asia; it also gives as an example the projects carried out by women in Pakistan so that their business ideas become a reality that transforms their families and communities. The campaign’s multicultural aspect was its ability to appeal to a global audience, regardless of age, ethnicity, or social status.
“MakeTheFuture showcases actions Shell is taking to contribute to an energy-rich, lower-carbon future and to meet our target to be a net-zero energy business by 2050 or sooner, in step with society.”—Shell.
United Nations Environment Program
The organization’s Nations Environment Programme (UNEP) ad campaign exemplifies how multicultural advertising can be achieved. The campaign intends empowered people worldwide to take charge of their environment and work together to create a more sustainable world. The ad campaign’s multiculturalism is evident in the inclusion of languages, visuals, and various cultural reports throughout the 50 years of working in initiatives promoting changes that contribute to the planet.
“Since 1972, the United Nations Environment Programme (UNEP) has been the leading global environmental authority. UNEP acts as a catalyst, advocate, and educator to promote a sustainable relationship between people and the planet. 2022 marked the 50th anniversary of the establishment of UNEP.”— United Nations Environment Program.
Coca-Cola
Coca-Cola launched the “Eco-friendly Packaging Solutions for a World Without Waste” campaign to communicate its sustainability initiatives. The ads feature diverse bottles and their recycled components, promoting the importance of protecting the environment through the packaging of their beverage products. The campaign exemplifies how brand values and sustainability messaging can be combined with an environmental approach.
“The interconnected global challenges of packaging waste and climate change have made this a focus for our businesses and communities. Our company and bottling partners are looking hard at the packaging we use and how we can drive change.”— Coca-Cola.
Adidas
Adidas’ ‘Run for The Oceans’ campaign was created to help raise awareness about plastic pollution in the oceans. The campaign featured a multicultural cast of athletes, designers, and professionals on television and digital channels. The diverse cast highlighted the brand’s commitment to taking action on environmental sustainability and social responsibility while showcasing the creation an innovative sports shoes using recycled plastic.
“Plastic waste is a problem that has been sidelined for too long, and it’s time to turn things around. At Adidas, we are changing the game with innovation.”— Adidas.
Multicultural advertising is an essential tool for promoting environmental sustainability and social responsibility, as it highlights the diversity of the global community. Brands that use multicultural advertising campaigns are more likely to reach a broader audience, regardless of age, ethnicity, or social status. In this post, we’ve highlighted some of the best examples of multicultural Earth Day advertising campaigns that engage a diverse audience and inspire brands to create campaigns that celebrate cultural diversity, sustainability, and social responsibility.
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