Celebrating International Women’s Day with the Best Advertising Campaigns of All Time
To celebrate International Women’s Day, let’s take a look back at some of the most iconic advertising campaigns throughout history that focus on female empowerment. These campaigns have impacted and inspired others, from the classic campaign to the modern-day initiatives movement. Here are some of the best advertising campaigns for International Women’s Day.
1. Nike’s “Dream Crazier” Campaign (2019)
This powerful ad celebrates female athletes and their sports accomplishments while challenging gender stereotypes. The video features narration by tennis superstar Serena Williams over footage of inspiring women athletes. It concludes with the line: “If they want to call you crazy, show them what crazy can do.” The message was clear: don’t let anyone tell you what you can and cannot do because of your gender.
2. Under Armour’s “I Will What I Want” Campaign (2014)
This campaign featured a diversity of women in different sports and ballerina Misty Copeland speaking about her struggles to make it in her profession despite naysayers telling her she wasn’t good enough or didn’t have the right body type. With this campaign, Under Armour wanted to empower young women to fight against societal pressures and follow their dreams despite any obstacles they faced.
3. Always’ “LikeAGirl” Campaign (2014)
Always’ “LikeAGirl” campaign sought to redefine what it meant to do something “like a girl.” Their ad showed young girls doing activities “like a girl” and being proud of it—a stark contrast from how society typically portrays those words as a negative thing or an insult rather than an affirmation of strength and power. It was one of the first campaigns aimed at helping young girls build self-confidence at an early age and encouraging them to be proud of who they are no matter what anyone else says.
4. Levi’s “I Shape My World” campaign
“I Shape My World” campaign to honor women who have broken barriers and made their mark on the world. The campaign features 12 women from around the globe, including an artist, an architect, a photographer, and a business owner. Each woman tells her story of how she is shaping the world through her unique talents and passions. The stories are inspiring, and the campaign is a great way to celebrate the achievements of these incredible women.
5. Pantene-Labels Against Women campaign
The creative concept behind the film was simple yet powerful: it shows men and women doing the same things but being labeled differently due to gender bias. For instance, one scene shows a man speaking up in an office meeting and is labeled as “assertive,” while another scene shows a woman speaking up in the same meeting and is labeled as “pushy.” Other scenes show similar scenarios with labels like “dedicated” versus “selfish,” etc. This simple comparison highlights how gender bias can lead to double standards for men and women in all aspects of life—from home to work to beyond.
6. Western Union’s “The Race is On” campaign.
Recently, the race to bridge the gender gap has become more heated. Companies have ensured everyone is given equal opportunities in the workplace and society. Western Union’s campaign “The Race is On” highlighted a significant issue often unnoticed: girls’ education. This campaign aimed to bring awareness to an important cause and show how women cannot grow professionally after a particular time. These stories highlighted how education could be a powerful tool for social change, development, and economic advancement for both men and women alike.
International Women’s Day is dedicated to celebrating all women worldwide who have achieved greatness despite facing obstacles due to their gender identity or expression. Whether it’s Nike encouraging us all to dream crazier or Under Armour reminding us that we need not stand for any form of discrimination – each campaign has something unique and inspiring to offer us on International Women’s Day! These advertising campaigns remind women they are capable of anything they set their minds to, regardless of what society thinks or says about them.
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